3 advantages of ecommerce address verification

HOW TO IMPROVE ECOMMERCE BY ADDRESS VERIFICATION

Address verification for ecommerce websites can give an important contribution to the success of an online store. By verifying the addresses, ecommerce gains numerous direct and indirect advantages. Integrating software like Egon for real time address verification (while the user is typing in their address) means investing in two parallel elements. On one hand the user experience and, therefore, browsing the site and user ease to place an order, on the other hand postal addresses are collected and recorded in the CMS database (the administration panel of the ecommerce site). More effectively, there are 3 immediate advantages that we analyze below, to explain to non-experts what results can be obtained with our software.

1. CUSTOMER CARE SATISFACTION LEVEL GUARANTEED
   The first advantage of ecommerce address verification is customer satisfaction and, therefore, the customer care level of both the public and the already loyal user. Automatic completion enhances the data during registration and purchase, saving time for the user and reducing the number of abandonments during checkout.
2. LESS WASTE AND EFFICIENT USE OF TIME
   Correct data means less emails returned to the sender, less undelivered parcels, lower dispatch costs and, generally speaking, overall efficient use of time. To eliminate costs linked with incorrect dispatches and double work for staff, means streamlined management and more efficient ecommerce lead generation processes.
3. INCREASED ONLINE BUSINESS PERFORMANCE
   Interactive automatic address completion and verification functions speed up the buying time, guaranteeing faster and more accurate data collection. This way the consumer’s needs are satisfied no matter what browser, operating system or device is being used, all to the benefit of the ecommerce website and competitiveness in the virtual online market.